24 A

After performing extensive research about the real estate market, I concluded that living in the heart of any major city in the world is too expensive. Unfortunately, an important amount of people have to drive every single morning to the city due to the location of their offices or the locations of their children's school. This leads every day to hour-long traffic jams which cause the increase of stress level and negative energy. 

After spending weeks analyzing this problem, I found an opportunity and  I came up with a business idea that would eliminate any kind of traffic which would be the construction of trams. 

People driving to the city would leave their cars on huge parking lots outside the city and then take the trams to the key spots of the city.

This would also decrease the level of traffic inside the city and people would not have to worry anymore about arriving late to school or important meetings.

Creating this opportunity will change completely the daily life morning routine of driving every day to the city and waiting between fifteen and forty-five minutes. There will be some constructions to do but there are always constructions made in any major city. 

These days, future customers are satisfying the need of not getting stuck into traffic by avoiding rush hours. They wake up an hour earlier and driving earlier to the office. When they go home from work they stay an extra hour at their office until most of the people already home.

as far as I am concerned, I would say that this opportunity is big since it introduces positive change and it also helps the environment since fewer cars will be circulating in any city.

The window of opportunity will be as long open as no one tries to implement my business idea before me.

The service I am providing is bringing people faster to their destinations by the constructions of trams throughout the city.  I am fully aware that the construction of this would cost at least 500 million dollars but I would charge only a monthly plan of only 10$ including unlimited rides with the trams throughout the entire at any time. Using a city for an example such as Orlando, downtown Orlando has already an estimated population of 55 thousand people and the entire city has a population of 278 thousand people. If hypothetically only people already living in downtown Orlando would purchase the monthly plan of 10$ the initial investment would already be paid off and we would start already making a huge amount of profit. And this would be not even considering the number of people who drive every single day to downtown for work reasons.

My innovation will eliminate any kind of traffic since because of trams circulating around the city, the use of a car will become obsolete. Everyone knows that finding a parking spot inside of the heart of any city is basically impossible unless we pay between five and twenty dollars for it. Trams will be circulating with an appropriate schedule which will give the opportunity to its customers to arrive on time to their destinations without fear of getting stuck in any kind of traffic or not finding a place where to leave their cars.  Customers will be buying my innovation since for the simple reason that it makes their life easier. Everyone loves arriving on time without having to put in consideration several factors that could avoid this from happening. Competitors would be state buses but their vulnerability is that they depend on outside traffic and on traffic lights in order to arrive at their destination on time. Customer experience plays a major role in my business idea. If my service would not work as planned and the trams would arrive of their schedule it could cause my customers to arrive late at to their appointments and the whole goal of my business plan would be put at risk. The happiness of our customers is crucial to our business concept.

I would organize the business in a way that I would need a trustworthy company for the construction of the tram, investors and the support of the Mayor of the city and lastly, I would consider myself the CEO of the entire construction of the tram. 

To conclude, I would say that first of all, my most important resource is my knowledge. I have been working on this project for a few years, and I believe that I have made the right connections to go through with this project. I have also the knowledge of multiple languages which can facilitate me the communication with potential companies that can assure me the excellent production of the trams with the least costs possible. 

Secondly, after realizing the first tram, I would go to another major city and introduce there my business idea, since as I mentioned before, there are enough cities in this world which have exactly the same issue of traffic in their major cities.

Thirdly, in five years I would want to keep introducing my business plan and help out as many cities as I can with their traffic issue.