19A

1)
 My name is Alexandro Garavito. I am a twenty-year-old student at the University of Florida. I was born in Bogota, Colombia, but I moved to Luxembourg when I was only eight months old. I was raised in Luxembourg and finished my High School there. I learned the three official languages Luxembourg has which are French, German, and Luxembourgish. I am also fluent in Spanish since we talk Spanish at home. Later on, in High School, I learned English, which I have been practicing ever since I decided to go to the University in the United States. I first did a year and a half in a Community College in Orlando and then I transferred last semester to the University of Florida. I have had a business idea over a few years which I have been planning to pursue in the future, that would be eliminating traffic jams in major cities. I grew up in a town in Luxembourg which is called Mondorf-Les-Bains. It was a beautiful town with only a thousand residents. Sadly, when I was done with middle school, I entered High School, which was located in downtown Luxembourg. It was only a twenty minutes’ drive away but since most of the High Schools in Luxembourg are located in downtown, the bus I had to take would sometimes take about an hour to arrive due to traffic jams. I was stressed since I came late to exams or class. A few years ago, Luxembourg decided to construct the LuxTram in order to decrease the level traffic jams and it has been a success.
By the time I finished High School, the LuxTram was still under construction, but I believe that there are still other countries who are suffering the same traffic jam problems as Luxembourg did over years.
2)
My business idea is to eliminate any form of traffic in major cities by the construction of trams that would bring people to the hotspots of the city while they can leave their cars outside the city in parking buildings. I believe that the famous quote of "time is money" is true, and I know for a fact that people perform on their jobs or on their studies better if they arrive on time without having dealt with some sort of traffic jam stress in the morning.
3)
I am offering this service to all the people who live in any major city and to the people who live between fifteen and forty-five minutes away from a major city. People that already live in a major city could just take the tram to go to their work, schools, supermarket, or social places. People who not live in downtown but have to drive there every morning since their office is there or because their children go there to school could just leave their cars in the parking houses outside the city and the take the corresponding tram to their destinations.
4)
As far as I am concerned, I believe that customers care since this service would be able to get them to places as fast as possible. They could sleep an hour longer and they would be able to get every day to their destination without getting stressed out in the morning or on their way home.
5)

I would say that since I experienced the traffic jam issue for seven years of my life and I also experienced how this issue was solved, this would make me an expert for finding a solution in other major cities. My knowledge of various languages is also an important factor when choosing an adequate company to build the Tram. I believe that the company chosen for such a project can be a multinational company and with the advantages of the languages I know and with relations in Europe and the United States, I believe that I could find the right company for the job.

Finally, I would say that all my elements do fit together. My personal experiences including my human capital should be enough characteristics to make my business plan successful.

Feedback Memo:
To be completely honest, I only received one feedback in my last assignment which was that my classmate would consider New York City as an excellent customer for the construction of a tram since the prices in the heart of downtown New York are extremely high and most people can not afford living there. The people who would live outside the city could take the tram and arrive faster to their offices. Sadly I must admit that New York City already has an excellent subway system which would make the construction of a tram irrelevant. I did not use the feedback in my response since the feedback was not really relevant to my business idea.