Friday, October 26, 2018

18 A

As far as I am concerned, I would say that my customer avatar is a young man who just graduated from University and is dressed in his regular work clothes. He is on his way to his office that is located in a major city and according to the segment of customers I have been analyzing for the last assignments, I would say that his office is located in Luxembourg city and he lives in a town that is between twenty and thirty minutes away. Since he just graduated from University he has like most of the people an important amount on debt that he needs to take care of as soon as possible which makes him an excellent worker that will come every day to the office and stay as many hours are required to him to be there. He is not focused on any having serious relationships, he just goes to the gym when he can and works as much as he can since he wants to be financially stable as soon as possible. Unfortunately, since he drives every day to the city he will have to deal with traffic jams every single day he wants to get to his office or just wants to go home. This makes him a perfect customer for my business idea which is to eliminate traffic in major cities by the construction of trams.

I personally would say that my avatar might be a future version of myself. I know that as soon I am done with college I have to get a job to pay off some loans I took. Since the day I was born, I have been inspired by successful entrepreneurs and by successful Ceo's and I have always considered myself as a person who will work as hard as possible to become successful. I am aware that in my first years after graduating I will have to work for someone in order to get the experience and become part of the overall market. This would be the reason why I would see myself in a few years driving every day to an office and getting stuck in traffic.
I also do not believe that this is a coincidence since these days, most of the people are in the same situation as I am. We all want to have a better future for our lives.

2 comments:

  1. Alexandro,

    The amount of people that fit your customer base is insanely high. this definitely will help you to popularize your ideas among those young professionals living in Luxembourg. Is there a particular reason that a woman wouldn't also fit this avatar as a young professional to use your tram, or did you just understand the male insight better since you think this will be you in the future.

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  2. There are more than enough peopled that fit your target market. I think it's important that you have a big target market to proceed with your product to ensure it is successful.

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