12 A

1)
 For this assignment, I will pick the segment of people living between fifteen and forty-five minutes away from Luxembourg City. They also have to drive every morning to the City, due to the location of their schools or work which would bring them automatically to traffic jams before entering the city. Since my service is to eliminate any sort of traffic, by providing the constructions of trams, I believe these people would fit exactly into my segment.
2)
I interviewed three people that I went to High School with and work now in Luxembourg City or go the University of Luxembourg which has its Law school located there.
Interview 1:
I interviewed my old middle school friend, Bruno, who is working now for a bank in Luxembourg from Monday to Fridays from 8 am to 5 pm.
Interview 2:
I interviewed my old soccer teammate Thiago, who is studying Law at the Law School in Luxembourg City and has to drive three times a week from his hometown in order to get to school. He lives about thirty minutes away from the school.
Interview 3:
I interviewed my best friends older sister, Debbie, she lives in a town called Stadtbredimus, which is about fifty minutes away from Luxembourg City and has to drive every day except Sundays to the city, since she just opened her first clothing store there.
3)
After interviewing the three people and having long and detailed discussions with them, I found out that the three of them realized the need of a tram, the moment when they would stop driving and just sit in their cars for over twenty minutes waiting until traffic jams would release by themselves at some points. According to the interviewers, traffic always begins when they are between five and ten minutes away of approaching the city. From there on, cars just move at an average speed of ten miles per hour. This phenomenon starts apparently at 7 am in the morning and starts reducing at 9 am. It starts again from 4 pm to 7 pm when most of the people are done with work or school. 
4)
The moment my interviewers realized that they are stuck in traffic, the first thing they do is pull their phones out to see how long the traffic jam is gonna last and call their friends or co-workers to let them know that they might arrive fifteen to thirty minutes late. Some of them also put on various radio stations to see if anyone has more recent news about the duration of the traffic jams or if it even was an accident and the traffic will take longer time than it usually does.
5)
I learned about these interviews that even though the three of them have extremely different jobs and go to the city for different reasons, they all get stuck into traffic and all of them would love to put an end to this dilemma. They are tired of arriving to work late they would be thrilled if this issue would be finally solved. I also learned that sometimes, Bruno just wakes up earlier than usual and is at his office already 6 am. By doing this he does not get stuck in traffic during rush hours and he leaves the office a bit earlier. With the constructions of the trams, he could sleep an hour longer which he would definitely enjoy, but before that happens he will continue with his customized schedule. Sadly, people like Thiago could not do the same thing since his classes start at 8 am and waiting two hours before classes start is not very interesting.
6)
As far as I am concerned, I would describe this segment in terms of need awareness and information search extremely equal. By saying this, I mean that most of the people including in this segment know when they are going to be stuck in traffic, even though they all might go to different places in the city. They also perform the same information search, since they are all stuck in a car when they are in traffic, which means that  the only way they can gather some information about their situation is doing some research on their phones, listening to the morning news on the radio and maybe call a co-worker that they will arrive late.